Finally more STATS on how video makes you successful!

Ok maybe I am exaggerating. But if you have increased sales you have more money. It’s now a hard-core fact that promotional videos help to sell products 35% more than those without. It’s not rocket science. If we go back 10 years ago, you would never buy anything unless it had a picture (well hell-o, even today). As technology is ever-moving we need to keep up! Be a trend setter and take your business to the fore front. Those dragging those feet always get left behind.

For more information on your Mako Video Production contact info@makovideo.com

Video Product Tours Result in 35% Increase in Online Sales Conversion

SellPoint, Inc. study conducted by Coremetrics found a significant increase in product purchases after online shoppers viewed audio/video tours of products.

The study analyzed online shopping behaviors to measure the impact SellPoint’s Active Product Tours (APT) on the purchase patterns of online shoppers. Among the findings:

  • There was a 35% increase in the sales conversion rate among shoppers who viewed the tours vs. those who did not.
  • Shoppers viewing the product tours spent more than 2.5 minutes, on average, engaged in viewing detailed product information about each product viewed.

The Active Product Tours are detailed product presentations featuring audio, video and downloadable sales collateral related to a particular product. Shoppers choose to view them by selecting a “Take a Product Tour” button on the product page.

SellPoint also released the following information:

  • Last year, online shoppers spent more time viewing APT on Thanksgiving Day than on CyberMonday (208,509 minutes vs. 181,726 minutes).
  • Based on SellPoint projections, Thanksgiving Day view time will total more than 380,000 minutes vs. nearly 182,000 minutes of view time on CyberMonday.

About the study: The Coremetrics online shopper study was conducted on the CompUSA website, which features SellPoint APT for products from companies such as Canon, Panasonic and Epson. The study was conducted over 30 days and examined more than a million shopping sessions.

What can I do with my video?

Well here are 42 things to get your started! 

Customer Reference Videos

1. Video Customer Testimonials (Popularity: Moderate  | Growth Potential: High)

2. Video Success Stories (Popularity: Moderate  | Growth Potential: High)

3. Video Case Study (Popularity: Low  | Growth Potential: Moderate)

4. Man-in-the-street Interviews(Popularity: Moderate  | Growth Potential: High)

5. Customer Presentations. (Popularity: Low  | Growth Potential: Low)

Product and Service Promotions

6. Product Presentations (Popularity: Moderate  | Growth Potential: High)

7. Product Demonstrations (Popularity: Moderate  | Growth Potential: High)

8. Product Reviews (Popularity: Moderate  | Growth Potential: High)

9. Visual Stories(Popularity: Moderate  | Growth Potential: High)

Corporate Videos

10. Corporate Overview (Popularity: High  | Growth Potential: moderate)

11. Executive Presentations (Popularity: Low  | Growth Potential: Moderate)

12. Staff Presentations (Popularity: Low  | Growth Potential: Moderate)

13. Corporate facilities or equipment tour (Popularity: Low  | Growth Potential: Low)

Training and Support Videos

14. Training (Popularity: High  | Growth Potential: High)

15. Overnight expert videos (Sales Support) (Popularity: Low  | Growth Potential: Moderate)

16. Just-in-time learning(Popularity: Low  | Growth Potential: High)

17. Post sale support and maintenance videos (Popularity: Low  | Growth Potential: Moderate)

Internal Communications Videos

18. Internal Communications (Popularity: Low  | Growth Potential: Moderate)

19. Event/Conference and Trade Show Communications.(Popularity: Low  | Growth Potential: Moderate)

20. Employee orientation (Popularity: Low  | Growth Potential: Moderate)

21. Health, Legal & Safety (Popularity: Low  | Growth Potential: High)

Advertising , Marketing  and Promotion

22. Commercials (Popularity: High  | Growth Potential: High)

23. Viral Video (Popularity: High  | Growth Potential: High)

24. Email Video(Popularity: Moderate  | Growth Potential: High)

25. Infomercials(Popularity: High  | Growth Potential: Moderate)

26. Content Marketing(Popularity: Low  | Growth Potential: Huge)

27. Landing pages and micro sites (Popularity: Moderate  | Growth Potential: High)

PR Support and Community Relations

28. Video Press Releases (Popularity: Low  | Growth Potential: High)

29. PR Support Materials(Popularity: Low  | Growth Potential: Moderate)

30. Community Relations Video (Popularity: Low  | Growth Potential: High)

Event Video

31. Event Presentation video(Popularity: Low  | Growth Potential: High)

32. Round table Sessions (Popularity: Low  | Growth Potential: High)

33. Q&A Expert sessions. (Popularity: Low  | Growth Potential: Moderate)

Other Uses of Video

34. Recruitment Videos (Popularity: Low  | Growth Potential: Moderate)

35. VLOG (Popularity: Moderate  | Growth Potential: Low)

36. In Store Video(Popularity: Low  | Growth Potential: High)

37. Company Lobby / Waiting Room Video (Popularity: Low  | Growth Potential: Moderate)

38. Mobile Video (Popularity: Low  | Growth Potential: Huge)

39. Market research, focus groups and polling (Popularity: Low  | Growth Potential: Moderate)

40. Website FAQ Video(Popularity: Low  | Growth Potential: Moderate)

41. Video White paper (Popularity: Low  | Growth Potential: Low)

42. Video Magazine (Popularity: Low  | Growth Potential: Low)

Our ad in Go Riverwalk Magazine

Pick up Fort Lauderdale’s City Magazine and see this snazzy ad….Yes, I did just say snazzy.

Example of video+internet

So here is a little girl, 3 years old, who got over 22 million viewers because of crying over Justin Bieber. Just an ordinary little girl with a crush, who eventually had Justin Bieber showing up at her door. All her mom did was turn on the video camera. This is an excellent example of how video attracts viewers, it was watched over and over again, shared, commented on…..and this little girls dream came true. Do you want your dream to come true? http://www.makovideo.com

Integrating Microsoft Tags.

SO we LOVE new gadgets and new trends, and we are integrating one now.

The new microsoft tags. Not only are they pretty and colorful…..they deliver a message through almost a secret code! Freaking cool! So you see these tags VIA; magazines, store fronts, business cards….and its a new medium to deliver a message.

We are starting by adding vcards to our business cards. You simply take a picture and all the information arrives into your phone.

http://tag.microsoft.com/consumer/index.aspx

 

Check it out!

Aaron’sVCARDtag