Get a perfect body before summer!

Do you know how many calories per day you need? What to eat and not to eat to reach them without exceeding them. Probably not. Why? Because this is different for everyone. It depends of your age, you gender, your size and you can invent it.

Well don’t worry! Fatsecret.com is here to help you!

What is it?

Fatsecret.com is a website put at your disposal to get you informed of the nutritional facts of what you eat and give you advices of what to eat according to the goal you set to yourself.

What is different with Fatsecret.com is that their data base lists all the biggest restaurants, fast food chains and brands and gives you a real overview of the fat and calories of your favorite foods so that you know exactly what you are eating.

Don’t hesitate! Register for free and receive personal emails to remind you your objectives and give you advices to achieve them.

 

Good luck!

 

If you have an iPhone, an application is also available so that you can use it everywhere!

Why drinking water is so important?

Did you know that our body was composed of 70% of water? After oxygen, water is the most important element that constitutes our body and is essential for its good work.

Thus, it is important to stay hydrated all the time, especially during or after a physical activity.

However, our vital need of drinking has been diverted for a few decades. Most of the people have replaced water by sodas or juices. Even if natural juices are full of vitamins; they can be bad for you if you abuse of it, because they contain sugar. In what concerns sodas, even the diet ones are bad for you if you drink them too frequently.

On the other hand, what we don’t realize is that sodas and juices, which contain a lot of sugar, don’t quench our thirst. On the contrary, they make us want to drink more. This is how we gain weight!

(see photo: the number of pieces of sugar for each bottle of Coke)

Let me give you a challenge!

During 4 days, stop drinking sodas and juices and replace them by water. During these 4 days, you can drink as much water as you want. I can guarantee you that you will feel lighter and that after these 4 days, you will drink water instead of sodas with pleasure.

 

Drinking water regularly, practicing a sport activity and eating well are the secrets to feel better and lose weight. It is hard to take the plunge, but once you did, you feel so good…

A lot of fun to share !

If you haven’t tried it yet, you’re going to love it!

A tandem bike is a bicycle composed of two saddles, one in the front and another one in the back. You can find two kinds of tandems: the one with two handlebars and the one with only one, which is the most common. This bike allows you to go faster with less efforts and guarantees you a lot of fun with you partner! Small tip… Sit in the back if you feel tired, so that you can take a break without your partner to even notice it.

 

Did you know it?

The tandem was invented in the 18^th century for people who couldn’t afford a car or any mean of conveyance. The tandem wasn’t as expensive as the other vehicles and gave people the opportunity to walk-around in couples or even with the whole family. During the first decades of existence of the tandem, you could easily find a 4 or 6-space bicycle!

This article gave you the urge of trying the tandem bike with your friends?

Good news! You can rent one for an hour or a day in almost every rental centers. Don’t wait and have fun!

Finally more STATS on how video makes you successful!

Ok maybe I am exaggerating. But if you have increased sales you have more money. It’s now a hard-core fact that promotional videos help to sell products 35% more than those without. It’s not rocket science. If we go back 10 years ago, you would never buy anything unless it had a picture (well hell-o, even today). As technology is ever-moving we need to keep up! Be a trend setter and take your business to the fore front. Those dragging those feet always get left behind.

For more information on your Mako Video Production contact info@makovideo.com

Video Product Tours Result in 35% Increase in Online Sales Conversion

A SellPoint, Inc. study conducted by Coremetrics found a significant increase in product purchases after online shoppers viewed audio/video tours of products.

The study analyzed online shopping behaviors to measure the impact SellPoint’s Active Product Tours (APT) on the purchase patterns of online shoppers. Among the findings:

• There was a 35% increase in the sales conversion rate among shoppers who viewed the tours vs. those who did not.
• Shoppers viewing the product tours spent more than 2.5 minutes, on average, engaged in viewing detailed product information about each product viewed.

The Active Product Tours are detailed product presentations featuring audio, video and downloadable sales collateral related to a particular product. Shoppers choose to view them by selecting a “Take a Product Tour” button on the product page.

SellPoint also released the following information:

• Last year, online shoppers spent more time viewing APT on Thanksgiving Day than on CyberMonday (208,509 minutes vs. 181,726 minutes).
• Based on SellPoint projections, Thanksgiving Day view time will total more than 380,000 minutes vs. nearly 182,000 minutes of view time on CyberMonday.

About the study: The Coremetrics online shopper study was conducted on the CompUSA website, which features SellPoint APT for products from companies such as Canon, Panasonic and Epson. The study was conducted over 30 days and examined more than a million shopping sessions.

What can I do with my video?

Well here are 42 things to get your started! 

Customer Reference Videos

1. Video Customer Testimonials (Popularity: Moderate  | Growth Potential: High)

2. Video Success Stories (Popularity: Moderate  | Growth Potential: High)

3. Video Case Study (Popularity: Low  | Growth Potential: Moderate)

4. Man-in-the-street Interviews(Popularity: Moderate  | Growth Potential: High)

5. Customer Presentations. (Popularity: Low  | Growth Potential: Low)

Product and Service Promotions

6. Product Presentations (Popularity: Moderate  | Growth Potential: High)

7. Product Demonstrations (Popularity: Moderate  | Growth Potential: High)

8. Product Reviews (Popularity: Moderate  | Growth Potential: High)

9. Visual Stories(Popularity: Moderate  | Growth Potential: High)

Corporate Videos

10. Corporate Overview (Popularity: High  | Growth Potential: moderate)

11. Executive Presentations (Popularity: Low  | Growth Potential: Moderate)

12. Staff Presentations (Popularity: Low  | Growth Potential: Moderate)

13. Corporate facilities or equipment tour (Popularity: Low  | Growth Potential: Low)

Training and Support Videos

14. Training (Popularity: High  | Growth Potential: High)

15. Overnight expert videos (Sales Support) (Popularity: Low  | Growth Potential: Moderate)

16. Just-in-time learning(Popularity: Low  | Growth Potential: High)

17. Post sale support and maintenance videos (Popularity: Low  | Growth Potential: Moderate)

Internal Communications Videos

18. Internal Communications (Popularity: Low  | Growth Potential: Moderate)

19. Event/Conference and Trade Show Communications.(Popularity: Low  | Growth Potential: Moderate)

20. Employee orientation (Popularity: Low  | Growth Potential: Moderate)

21. Health, Legal & Safety (Popularity: Low  | Growth Potential: High)

Advertising , Marketing  and Promotion

22. Commercials (Popularity: High  | Growth Potential: High)

23. Viral Video (Popularity: High  | Growth Potential: High)

24. Email Video(Popularity: Moderate  | Growth Potential: High)

25. Infomercials(Popularity: High  | Growth Potential: Moderate)

26. Content Marketing(Popularity: Low  | Growth Potential: Huge)

27. Landing pages and micro sites (Popularity: Moderate  | Growth Potential: High)

PR Support and Community Relations

28. Video Press Releases (Popularity: Low  | Growth Potential: High)

29. PR Support Materials(Popularity: Low  | Growth Potential: Moderate)

30. Community Relations Video (Popularity: Low  | Growth Potential: High)

Event Video

31. Event Presentation video(Popularity: Low  | Growth Potential: High)

32. Round table Sessions (Popularity: Low  | Growth Potential: High)

33. Q&A Expert sessions. (Popularity: Low  | Growth Potential: Moderate)

Other Uses of Video

34. Recruitment Videos (Popularity: Low  | Growth Potential: Moderate)

35. VLOG (Popularity: Moderate  | Growth Potential: Low)

36. In Store Video(Popularity: Low  | Growth Potential: High)

37. Company Lobby / Waiting Room Video (Popularity: Low  | Growth Potential: Moderate)

38. Mobile Video (Popularity: Low  | Growth Potential: Huge)

39. Market research, focus groups and polling (Popularity: Low  | Growth Potential: Moderate)

40. Website FAQ Video(Popularity: Low  | Growth Potential: Moderate)

41. Video White paper (Popularity: Low  | Growth Potential: Low)

42. Video Magazine (Popularity: Low  | Growth Potential: Low)

Our ad in Go Riverwalk Magazine

Pick up Fort Lauderdale’s City Magazine and see this snazzy ad….Yes, I did just say snazzy.

You wanted to hear it…so here it is.

WHY video?

WHAT could you use Video for?

WHO is Mako Video Marketing Experts?

Well….here is a quick preview. Enjoy!

For more info & a quick free quote visit: http://makovideo.com

Just for fun with Mako Video…

Example of video+internet

So here is a little girl, 3 years old, who got over 22 million viewers because of crying over Justin Bieber. Just an ordinary little girl with a crush, who eventually had Justin Bieber showing up at her door. All her mom did was turn on the video camera. This is an excellent example of how video attracts viewers, it was watched over and over again, shared, commented on…..and this little girls dream came true. Do you want your dream to come true? http://www.makovideo.com

Whoo HOO! We are not alone…

I found this great post today, but unfortunately I had to copy and paste to share the info!

What does “Video Marketing” really mean?

JAN

11

2010

Paradigm shifting technologies are great, but they can have an unfortunate side effect… confusion about new terminology. One such phrase that’s currently mired in confusion is “video marketing.” Folks generally fall into one of two camps, both of which are valid but beg definitions, differentiation, and division. We’ll break these camps into two groups: “MarketingWith Video” and “Marketing A Video”.

Marketing With Video

The people in the “Marketing With Video” camp are usually selling a product or service and using video to better explain that product or service. This typically takes the form of incorporating video into a direct marketing campaign like a newsletter or promotion. The simplest example of “Marketing WITH Video” is a company adding video to its website to summarize its product. Other examples of “Marketing With Video” include:

• Gathering actionable data on user engagement to help optimize a purchase funnel
• Incorporating video into e-mail marketing campaigns to understand which prospects are particularly interested
• Using recorded webinars as a source of lead generation.

Here’s an example of “Marketing With Video”. This video is designed to better inform a web visitor about some elements of a product once they’re on our site. It wouldn’t be nearly as useful if viewed on YouTube.

The common thread of “Marketing With Video” is that the video is designed to better market things to someone who is already engaging with your company because they’re on your website, signed up for your newsletter, downloaded a whitepaper, or perhaps registered with you at a trade show.

Marketing A Video

Businesses who think of Video Marketing as “Marketing A Video” are generally trying to build brand awareness for their company/products. This is done by giving viewers a taste of the brand or concept in a concise package that can travel anywhere and that is designed to be shared. Taken to its extreme a video will be so compelling that it will market itself and you have created the elusive viral video. For this reason, these types of videos are generally more about entertainment and less about explanation.

Once the video has been created, it is often pushed out to as many of the consumer video sharing sites as possible (YouTube, Vimeo, blip.tv, etc.). These videos are often accompanied by a social media campaign, reaching out to bloggers and posting on Twitter, to try and generate buzz (and views) for the company’s video. For companies in this camp, they can either manually manage the whole process of marketing their video, or they can use third party tools like TubeMogul. TubeMogul allows companies to push videos to several different video sharing sites simultaneously and track the views across all of those channels in a single dashboard.

Here’s a great example of a “Marketing A Video” campaign that turned out to be a viral success. I’m unsure exactly what it’s for, but I like it!

So, why does this matter?

These differentiations are important because understanding them can be the difference between solving your problems quickly and being lost in the mire of marketing-speak website after marketing-speak website. Do you find this differentiation important? How would you improve upon these definitions?